You are not buying an asset. You are becoming the second founder of a business that already has customers, staff and a name in its town.
Nine steps between getting ready to buy and signing at closing. Open any step to see what happens there and what to read first.
Buyers who do this part first move faster when the right business appears.
Also here: The questions to ask, by stage · The glossary
Steps 7 and 8 run in parallel.
Also here: The letter of intent, annotated
Also here: Diligence, item by item · The documents to ask for
Write a profile of what you would build, and owners come to you. It is not a listing — it is what you would do with a business like theirs.
From the first message onward, you are talking to the person who built it. Some owners already work with a broker; when they do, the listing says so and you reach the broker directly.
Businesses that are not listed anywhere else, because their owners are not shopping them around.
Write the profile owners read before anyone talks numbers — who you are, what you'd carry forward, and what you're looking for.